Marketing Specialist - Influencer Job at Robert Half, New York, NY

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  • Robert Half
  • New York, NY

Job Description

Job Description

Job Description

We are looking for a dynamic Marketing Specialist with expertise in influencer marketing to join our team in Brooklyn, New York. This contract position offers an exciting opportunity to collaborate with creators and drive impactful campaigns across various digital platforms. If you thrive in a fast-paced advertising environment and excel in social media and content coordination, we encourage you to apply.

Responsibilities:
• Develop and implement influencer marketing strategies to enhance brand visibility and engagement.
• Utilize YouTube Brand Connect Platform to identify and collaborate with suitable influencers.
• Conduct thorough research to identify potential creators and build strong relationships with influencers.
• Manage communication and outreach efforts to ensure successful partnerships.
• Oversee social media campaigns, ensuring alignment with overall marketing objectives.
• Coordinate content production and delivery to meet campaign timelines and quality standards.
• Monitor and analyze campaign performance using tools such as Google Analytics.
• Optimize digital advertising strategies with Google Ads and AdWords.
• Create and execute email campaigns to support marketing initiatives.
• Stay updated on emerging trends in influencer marketing and social media platforms.• Minimum of 2 years’ experience in a marketing role, specifically in influencer marketing.
• Proficiency in using the YouTube Brand Connect Platform.
• Demonstrated experience in identifying, researching, and reaching out to influencers.
• Strong familiarity with social media platforms and their functionalities.
• Skilled in content coordination and campaign management.
• Knowledge of Google Ads, Google Analytics, and Google AdWords.
• Experience in creating and executing email campaigns.
• Ability to stay informed about industry trends and adapt strategies accordingly.

Job Tags

Contract work,

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